The Content Analyzer allows organizations to predict the performance of their advertisements before spending any budget. The Content Analyzer extracts thousands of data points from your image or video and recognizes which patterns are likely to improve performance. Objects, colors, image styles, emotions, lightning, sizes and angles – these are some of the data points collected by the tool.
Analyzing pictures within the Content Analyzer app.
Predict Results of all your Imagery
The tool runs completely in the cloud and uses advanced deep learning networks. The rapid speed of the tool allows you to analyze hundreds of images in only a couple of minutes. This makes the tool ideal for analyzing big amounts of imagery.
Imagery and Ads of competitors
You want to know which of your competitor’s images is performing the best? With the Content Analyzer you’re able to scan visuals from your competitors to discover what works and what doesn’t work for them. The tool also has an integrated library with visuals and ads from a broad selection of industries, making it even easier to analyse your competition.
If you want to learn more about the tool, you can read all about it in our latest case study with KLM Royal Dutch Airlines.