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How banks in the Netherlands advertise in Q2 2026
Channels: Meta
Rabobank remains the market leader despite a 15.0% decline, while Triodos (+408%) and bunq (+172%) were the fastest growers of the quarter. Total reach rose 10.1% and active ads climbed 56.4% — almost all of it fresh Q2 creative, as carry-over dropped from 26.0% (Q1) to 10.6%. The World Cup dominated June, with peak week 24 driven almost entirely by Oranje-themed brand activations.
Key findings
- →Rabobank stays #1 with 60.2M combined reach, despite -15.0%
- →Triodos exploded +408%, the biggest riser of the quarter
- →bunq (+172%) and Nationale-Nederlanden (+46%) also grew fast
- →Carry-over ads fell from 26.0% (Q1) to 10.6% (Q2) — an exceptionally fresh creative quarter
- →The World Cup drove peak week 24, carried by brand content (ING #BoostOranje) rather than product messaging
Full Q2 2026 report
Complete analysis with all channel breakdowns, creative insights, and strategic recommendations.
How OEMs in the Netherlands advertise in Q1 2026
Channels: Meta, LinkedIn, TikTok, YouTube, Bing, Google
Chinese brands are the biggest story of Q1: +62% share of voice in a single quarter. EV and hybrid messaging now accounts for 64% of all impressions. Ford Netherlands collapsed from market leader to position 16 in one quarter.
Key findings
- →Chinese brands grew +5.9 percentage points in impression share in a single quarter
- →64% of all impressions now use EV or hybrid positioning
- →Ford Netherlands fell from #1 (11.1% SoV) to #16 (2.6% SoV)
- →Volkswagen gained with broader EV and pricing messaging
- →Ad volume peaks at the start of Q1: brands push hard, then pull back
Full Q1 2026 report
Complete analysis with all channel breakdowns, creative insights, and strategic recommendations.
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